In the same vein, Amazon Fire TV can effectively capitalize on cord-cutting by bringing an affordable, bespoke offering to the market. Consumers using these platforms have far more control, on-demand access to their favorite content, and viewing options that are curated based on their viewing history and interests.

Perhaps the biggest contributing factor to this is the fact that companies like Netflix, Hulu, and YouTube simply offer better products. This phenomenon, known as “cord-cutting,” has led to increasingly poor returns for the cable industry overall. Indeed, people were – and are still – abandoning traditional cable providers in ever-growing numbers. It was the company’s response to the digital streaming trend that culminated in such products as the Apple TV, Netflix, Hulu Plus, Roku’s various streaming devices and smart appliances, and more.Īccording to Amazon, the Fire TV initially bore the codename “Bueller” (after the eponymous character from Ferris Bueller's Day Off) and was designed to outpace its competitors first, and foremost, in performance.įire TV, while primarily competing with other streaming devices and platforms, was also developed in response to a significant shift in the way consumers were interacting with entertainment. Primarily known for their focus on e-commerce, the “Big Four” tech giant has since expanded its horizons to such markets as cloud computing, artificial intelligence, and digital streaming.Īmazon’s first Fire TV was launched in early 2014.

Amazon is one of the most successful companies in history.

Amazon appstore subscriptions